Wednesday, January 6, 2010

Following Your Passion

Melanie Conklin, a product designer from near New York City, wrote about the Momtreprenuers trend and how, especially in this economy, many moms are striking out on their own to replace their job or create new revenues for their families. Melanie sent me a note to use Bath Luve as an example -- of course I was happy to do so! I love encouraging new momtreprenuers on their journey!

One thing Melanie wrote which really hit home was "This mom took advantage of her experience as a consumer and it will most likely translate into success, unlike companies who enter markets with which they have no real connection. A lesson for the future of business = be true to your passions, for only then will you offer consumers a product that connects with theirs!"

It's true that my passion is for families and the quality time they spend together. It's amazing how rewarding it is to offer a product which helps parents and babies during the stressful times of bathing in the early months.

I wish all of you a Happy New Year! Pursue your dreams in 2010.

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